Your Social Media Posting Strategy Tips

1. Your episode will be shared across all Boomer Effect platforms.

The primary platforms for The Boomer effect are Facebook, Instagram and YouTube. Make sure you share our posts from your appearance on the show to all of your social media channels. You can also share our podcast channels: Spotify, Rumble, or iTunes to any of your social media platforms. It is a good idea to share your episode link more than once.

2. Remember to add your hashtags to your social media posts.

Begin by hashtagging your brand and #boomereffectpodcast to drive algorithm traffic to both. There are several reasons why you should use hashtags if you want your Instagram account—and by extension, your business—to perform well and grow. Some of these reasons are a little more obvious than others, so let’s look at a few of them:

• Reach – Did you know that hashtags power the Instagram algorithm’s main discovery engine? Instagram uses them to categorize content and show it to users who will find it relevant. Sure, you might be able to reach some non-followers by geotagging or tagging other accounts in your posts, but the results will not be nearly as consistent as what you’d see from using relevant hashtags. Plus, adding hashtags is just plain easier!
• Engagement – According to research from the Influencer Marketing Hub, brands that used at least one hashtag in their post saw on average 12.6% more engagement than those that went without.
• People can follow hashtags – Instagram users have been able to follow specific hashtags since 2017. That means if you employ these hashtags (or similar ones), users following those tags are more likely to discover you.
• You can create hashtags for your brand or campaign – You might not be aware of this, but Instagram encourages creating branded hashtags. Let’s say you’re running a giveaway, and you want entrants to publish a post to enter. You can keep track of the entries by asking them to use a unique hashtag.

For more tips click here for best practices to hashtag away your episodes!

3. Sharing your posts in social media groups is a great way to get the word out to a new audience. Here's Why:

• Targeted audience: Group pages allow you to target your content to a specific audience. This can be helpful if you're trying to reach a particular demographic or interest group.
• Community: Group pages can help you build a community of like-minded people. This can be beneficial if you're trying to create a sense of belonging and engagement with your audience.
• Collaboration: Group pages can be a great way to collaborate with other businesses and influencers. This can help you reach a wider audience and get more exposure for your brand.
• Free advertising: Some groups allow you to post promotional content without having to pay for ads. This can be a great way to get your message out there without spending any money.

4. Link your Boomer Effect Guest page to your website.

Having a presence on multiple sites outside of your own increases both search engine  and overall credibility. It is critical to add a link on your own website to your Boomer Effect Guest page. This appearance emphasizes you have authority in your field by being featured on a podcast with other notable guests.

5. Film your Guest appearance using a computer or other device.

The best way to market your Guest appearance and brand is with videos and reels. They optimize your presence across all channels and they get attention which drives more viewers and followers. If you can edit your video to create clips and reels for posting that is ideal.